Thursday, February 11, 2016
Fisher-Price is expanding its highly successful Thomas & Friends MINIS with the addition of all-new mash-up MINIS. Following the tremendous success of its partnership with Warner Bros. Consumer Products, on behalf of DC Entertainment, to offer DC Super Friends MINIS featuring Thomas as Superman, and his other engine friends as Robin, The Flash, and Cyborg, among others, Fisher Price is set to debut more than 35 new DC Super Friends mash-up MINIS inspired by the world’s greatest Super Heroes.
profiled them here on Idle Hands, and our friend Marvin Camua was nice enough to snap a pile of pictures for us. We feel pictures like this are important, as the official pictures are always going to show you the best possible image of toys, most likely hand painted by industry artists. It's not til these toys see mass production that we can REALLY see what we'll actually be able to buy on store shelves. With the Warcraft line, it's pretty much what we expected...
Wednesday, February 10, 2016
The Miraculous toy product line is targeting girls 4-8 years old with the toys delivering key themes of aspirational action play (Ladybug’s World), transformation (BE Miraculous) and friendship (Marinettte’s World). The line launches globally in Fall 2016.
SprüKits are offered in three building levels to accommodate builders of all abilities. Level 1 figures are designed to be entertaining and easy to assemble. For those builders looking for the next challenge, Levels 2 and 3 kits increase in complexity and build time, which delivers a larger figure with sharper details, and increased articulation.
Tuesday, February 9, 2016
Play Fair, presented by LEGO and Nickelodeon, is a celebration of play and entertainment for all ages, debuting at New York City’s Javits Center on , and tickets for the highly-anticipated event are selling quickly. Participating brands include Hasbro, Mattel, Marvel, Cartoon Network, Crayola, Bandai, Toys“R”Us® and Warner Bros.
Hosted by the Toy Industry Association (TIA) and LeftField Media, Play Fair will offer attendees fun-packed, interactive experiences with the toys, characters, and personalities beloved by kids and families!
Transformers Roll Out heralds the global pop-culture Transformers phenomenon, featuring a collection of hit original songs inspired by the Hasbro Transformers franchise from leading established and up-and-coming alternative, rock and alt-pop artists, morphing together to create an epic portfolio of hard-hitting tunes that truly embodies the soul of the HasbroTransformers brand. The album will include tracks from chart topping rock band ‘Bush’ and front man Gavin Rossdale, lending powerhouse vocals in “This House is on Fire” and will also feature up-and-coming alt-rock group Mount Holly on the album’s lead title track “Roll Out.” Transformers Roll Out is being released on Sony Music’s RED Associated labels and is available for digital pre-order on Feb 9th at iTunes: http://smarturl.it/